Digital Specifications

 

Type Format GIF/JPG/Flash/HTLM Loop (max./45 sec.) Details
Megaboard 930×600 100 KB 5 Placed under the first screenshot. Found only on billedbladet.dk, femina.dk, soendag.dk and udeoghjemme.dk.
Top banner 930×180 60 KB 5 Placed at the top of the Aller sites concerned
Top banner (international) 728×90 60 KB 5 Placed at the top of the Aller sites concerned
Content banner, tower 300x250160x600 60 KB 5 Viewed in the 1st and 2nd screenshot, unless otherwise agreed.
Drupal wallpaper
(must be used for frequency-controlled properties)
320×800: tower right 320×800: tower left 960×200: top banner 60 KB top banner
80 KB per tower
0 The wallpaper is made up of two 320×800 sticky tower banners and one 960×200 top banner encircling the content. There is no space between the three banners. The two tower banners are sticky (i.e. stationary) and remain in place even when scrolling the page.
DHTLM / Overlay 950×500 100 KB 0 Starts automatically from a 300×250 or 930×180 banner. Active for 8 seconds, after which it closes. Frequency controlled with one exposure per user per day.
Expandable top banner From 930×180 to 930×360 80 KB 5 Started by a mouse-over from a 930×180 banner. Active until the user moves the mouse away from it.
Expandable top banner (international) From 728×90 to 728×180 80 KB 5 Started by a mouse-over from a 728×90 banner. Active until the user moves the mouse away from it.
Expandable content banner From 300×250 to 300×500 80 KB 5 Started by a mouse-over from a 300×250 banner. Active until the user moves the mouse away from it.
Mobile banner 300×250 60 KB 5 Positioned as the second banner on mobile sites.
Mobile banner 320×320 40 KB 5 Positioned as the first banner on mobile sites.
Mobile banner 320×160 40 KB 5 Can be positioned as both the first and the second banner on mobile sites.
Mobile banner 320×80 320×50 25 KB 5 Can be positioned as both the first and the second banner on mobile sites.

NB! All formats accept Rich Media, except for banners in newsletters, where only GIFF/JPEG are acceptable.

Download guide for preparing wallpaper on Drupal – here.

Download .psd templates for wallpapers – here.

Products
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Mobile banners
Flash cannot be used! Use HTML5, GIF or JPG instead.

Flash
When preparing Flash material, make a “clickTAG” in the Flash banner to ensure correct counting of the number of clicks. Attach clickTAGs as follows:

1) In the Flash file, remove the normal “clicking action” comprising the link to the campaign’s landing page.
2) In the Flash file, create an “invisible button” to cover the entire Flash banner. Place the following new “action” on this new “invisible button” (must be written exactly as shown here!): on(release){getURL(clickTAG,”_blank”);}
3) Export the Flash file to a Flash format. For Flash versions 5 and above, supply a detection script to make it possible to identify whether the user has installed the correct version of Flash.

DHTML
Write the files referred to in the DHTML banner, e.g. GIF or JPG files, as an absolute reference in the HTML code, e.g.: <HTML>Hello Aller!<img src=”bildGIF”></HTML>. If the DHTML banner contains flash or iframe, it must have css class “urp-no-hide”. If this is not added, the banner will be hidden.
Third-party tags and material/tags supplied by a third party, i.e. iframe tags with an externally-hosted URL, must include clicking parameters to ensure correct counting of the number of clicks.
Insert clicking parameters as follows: <iframe src=””http://clientserver.com/site.php?someparameters=something&click=[InsertClickCountHere]””>…. The click-through URL is illustrated with [InsertClickCountHere] and must be click-activated. All third-party tags must be delivered through a secure site (https) with https paths (URL).

Streaming in banners
Video or other Rich Media content can be streamed from third-party tags, or video files can be uploaded to Aller’s server and be streamed from there.
Before user-activation, up to 60 kb of material can be downloaded in the banner. An example of this material is a loop sequence of a maximum of 10 seconds or a static banner. Audio may not be run in this material.
After user-activation (mouse-over), an additional 250 kb may be downloaded, bringing the total size of the material to 310 kb. Audio may be used here and there must be a visible button for switching the audio on and off.

Video
Video files can be delivered in all formats, except .vob. We recommend that audio files be sent in one of the following file formats: .mp4, .mov, or .flv, in the highest possible resolution. The video must be at least 768×432 pixels, 1400 kbit video and 128kbit audio.

 

Submitting material
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Send material to www@aller.dk at least three working days before your campaign starts.

GIF/JPG
Submit two elements for this:
– a banner in GIF or JPG format
– a click-through URL

 Third-party tags Submit one element for this:
– third-party tags (iframe tags)

Flash Submit three elements for this:
– Flash-format banner
– Back-up banner in GIF or JPG format*
– click-through URL references (NB: compressed in a WinZip file.)

*Appears if the user does not have Flash!

DHTML Submit three elements for this:
– DHTML banner
– the files referred to in the DHTML file (files must be absolute)
– click-through URL