Welcome to Aller Annonce Center
- the advertising department in Aller Media

The Aller Annonce Center has 35 dedicated and colourful
employees. We have a wide range of ages, interests and
skills, but common to us all is that we’re passionate about
our media and about finding the perfect media solution
for your needs and communication goals. Our approach to
cooperation is both informal and totally professional.

A window onto the world of the Danes
Every month Aller Media is in contact with more than 3.2 million
Danish consumers via our printed media and about 1
million on our websites. This corresponds to almost 2/3 of the
Danish population. We can boldly say that we offer a window
into the world of the Danes, as we’re very close to ordinary
Danes in our many magazines and on our websites.
Our portfolio is wide-ranging and covers fashion, beauty,
home, food, entertainment, travel, consumer goods and
much more. This means we can give your campaign coverage,
frequency, and not least, synergy with relevant subject
areas.

We understand Danish women
Women are one of Aller’s main target groups and we spend
a lot of time on really understanding their consumption
patterns and lifestyles. Every month we reach nearly two
million Danish women via our weekly and monthly magazines,
and almost 400,000 via our websites. Overall, we’re
in touch with more than 80% of Danish women of all ages.
Pretty interesting, since we know that women account for
more than 80% of all purchasing decisions!

Effective media solutions
We don’t just sell advertorials, we sell results. For that reason,
we focus strongly on documenting the effects of advertorials
so we can optimise your campaigns. We work with preand
post-tests and case studies, and we’ve developed our
own effect simulation tool, the AllerBase, which allows you to
estimate the effect of advertising in our weekly and monthly
magazines before your campaign starts.
For us it’s not enough to sell standard media solutions; we
gladly go the extra mile to create a customised solution
that adds a creative dimension to your campaign.

We look forward to working with you.

Best regards,
Ene C. Krog
Advertising Director, Aller Media